- Advertisement -spot_imgspot_imgspot_imgspot_img
HomeNewsAmazon Working On Infusing Generative AI Into Shopping App

Amazon Working On Infusing Generative AI Into Shopping App

- Advertisement -spot_img


Amazon is working on infusing generative AI features akin to OpenAI’s ChatGPT and Google’s Bard AI to its shopping application and website in an effort to provide a more conversational experience, job postings on the company’s career section indicate.

The job postings sought a senior development engineer for machine learning and another engineer to “rearchitect” the search engine or feature inside Amazon’s shopping application.

“We’re working to improve shopping on Amazon using the conversational capabilities of large language models, and are searching for pioneers who are passionate about technology, innovation, and customer experience, and are ready to make a lasting impact on the industry,” one of the job postings read.

Read Also: Alexa, Tinder, Disney+, other Amazon web services crash

Another job posting, according to a Bloomberg report, sought a software engineer who would be part of “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large-scale next-generation deep learning techniques.”

Amazon’s intent to overhaul its search feature inside its application comes at a time when rivals such as Microsoft and Google have been adding their own generative AI engine across their product portfolio.

Microsoft, which was the first to release and showcase the power of generative AI via ChatGPT, has already integrated its generative AI engine into Bing Chat, which is being made more widely available.

Bing Chat is a conversational interface built inside the Microsoft Edge browser that lets users search the internet in a conversational manner.

Read Also: AI Pioneer Quits Google To Warn About The Technology’s ‘Dangers’

Last week, Google also said it was adding generative AI features to Google search in the US. These features include summarizing search content and helping users with shopping.

Rivals adding generative AI features and consumer demand may be the two reasons behind Amazon’s push in revamping the search engine of its retail application.

In the US, about 56% of product searches start on Amazon, higher than the 42% share of search engines, and 37% of Walmart, according to a survey of 1,000 consumers conducted by Jungle Scout, which provides SaaS-based tools for search, market analytics, sales intelligence and inventory management to Amazon resellers.

Technology giants, such as Microsoft, Google, and Amazon, previously contended with the same rigor during the rise of voice computing in 2016, which saw these giants release their AI assistants, including Cortana, Google Assistant, and Alexa.

- Advertisement -spot_img
- Advertisement -spot_img
Stay Connected
Must Read
- Advertisement -spot_img
Related News
- Advertisement -spot_img


Please enter your comment!
Please enter your name here