By Babajide Okeowo
As part of its advocacy to encourage everyone to stay protected against the COVID-19 pandemic, one of Nigeria’s top banks, First Bank of Nigeria Limited has announced its ongoing digital campaign “Mask Up, Stay Safe”.
The digital campaign which was designed to employ a fun approach to urge and engage its stakeholders on the need to observe safety and precautionary guidelines during the festive season was implemented using the bank’s customised face mask filter on Instagram, that is made of the bespoke FirstBank 125th Anniversary pattern in Ankara fabric giving a distinct African contemporary and consistent look.
Themed: “12 Days of Christmas and 12 Days of Kindness” “Mask Up, Stay Safe” digital campaign is part of the FirstBank’s December activities which kicked off on the December 7, 2020 a statement from the bank said.
The activities are structured in part to increase public awareness and participation in the Bank’s SPARK (Start Performing Act of Random Kindness) initiative with the central goal of reigniting the societal moral values by encouraging people to choose to do the right thing and reinforcing a consciousness/mindset of showing compassion, empathy; as well as giving to others aimed at inspiring people to make a difference.
Speaking on the campaign, the CEO of FirstBank, Dr. Adesola Adeduntan, said “In the spirit of walking the talk, I have uploaded my Instagram story with the virtual face mask and I crave your indulgence to join me in doing the same.”
He added: “This campaign is targeted at informing our customers and the general public that staying safe and protected through face mask-wearing is paramount now, more than ever, as it is a way of mitigating the unforeseen tragedy of the second wave of the COVID-19 Pandemic. Stay Safe First!”